Goodreads released a fascinating article about how the team behind Celeste Ng’s Little Fires Everywhere used the site to fuel the book’s rise to the bestseller list, so we dig into it and examine what surprised us about the data, what might be replicable for other books, and how tools like Goodreads work in conjunction with other publicity and marketing strategies in publishing. We also give an excellent recap of BookExpo (we uhhhh weren’t there), and spend a minute on that new Clinton/Patterson book. Join us!

Episode 71—One Weird Trick

Print Run is a podcast created and hosted by Laura Zats and Erik Hane. Its aim is simple: to have the conversations surrounding the book and writing industries that too often are glossed over by conventional wisdom, institutional optimism, and false seriousness.
 
We’re book people, and we want to examine the questions that lie at the heart of that life: why do books, specifically, matter? In a digital world, what cultural ground does book publishing still occupy?
 
Whether it’s trends in the queries from writers that hit our inboxes or the social ramifications of an industry that pays so little being based in Manhattan, we’re here for it. Probably to laugh at it and call it names, but here for it nonetheless.
 
Print Run is the happy-hour conversation after a long day at a catalog launch; it’s the bottle of wine you drink most of on a Tuesday when the manuscripts are no good. We’re for writers, for publishers, for anyone who’s opened a book and wanted to know—really know—what goes into getting the damn thing made.
 
Join us. We’ll talk about the worst sex scene we’ve ever read and wonder aloud about how millennials will affect the books of the future. We’ll figure out why Jonathan Franzen wants to replace your child with a penguin and whether or not that penguin will be buying hardcovers when he grows up.

Arts

Print Run is a podcast created and hosted by Laura Zats and Erik Hane. Its aim is simple: to have the conversations surrounding the book and writing industries that too often are glossed over by conventional wisdom, institutional optimism, and false seriousness. We’re book people, and we want to examine the questions that lie at the heart of that life: why do books, specifically, matter? In a digital world, what cultural ground does book publishing still occupy? Whether it’s trends in the queries from writers that hit our inboxes or the social ramifications of an industry that pays so little being based in Manhattan, we’re here for it. Probably to laugh at it and call it names, but here for it nonetheless. Print Run is the happy-hour conversation after a long day at a catalog launch; it’s the bottle of wine you drink most of on a Tuesday when the manuscripts are no good. We’re for writers, for publishers, for anyone who’s opened a book and wanted to know—really know—what goes into getting the damn thing made. Join us. We’ll talk about the worst sex scene we’ve ever read and wonder aloud about how millennials will affect the books of the future. We’ll figure out why Jonathan Franzen wants to replace your child with a penguin and whether or not that penguin will be buying hardcovers when he grows up.

Share Episode 71—One Weird Trick

Sign up to save your podcasts

Episode 71—One Weird Trick

Episode 71—One Weird Trick

More shows like Print Run Podcast

This American Life

Radiolab

Book Riot - The Podcast

Writing Excuses

The Writer Files: Writing, Productivity, Creativity, and Neuroscience

The Daily

Behind the Bastards

The Big Picture

The Shit No One Tells You About Writing

The Ezra Klein Show

If Books Could Kill

Writers on Writing

Publishing Rodeo: The Good, The Bad, and the Bloody Ugly

Good Hang with Amy Poehler

PLOT TWIST