Change is inevitable. But how law firms react to it is a defining characteristic of successful legal marketing. Shifts in the economy, emerging industries and changes in regulation happen often and being able to respond to new opportunities is a skill that marketing leaders need to exercise now more than ever before.

• How Tammy came to be in your current role and when was it in her career that she realised how important it was to be aware of and able to take advantage of opportunities as a legal marketer