Passle CMO Series Podcast

Episode 72 - Konstantin Shishkin of Goodwin Procter on growing an innovative legal marketing department

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The journey to CMO or Communications leader is often indirect. In many cases, the most successful marketing leaders have wide-ranging experience across different industries, roles and geographies.


Eugene McCormick is lucky to welcome someone who has brought his communications and agency experience to his role in legal. Today on the CMO Series we welcome Konstantin Shishkin, Chief Communications Officer at Goodwin Procter.

Konstantin shares how he’s building an innovative legal marketing team that breaks the mould of the traditional law firm approach.

Eugene and Konstantin cover: 

  • Konstantin’s career journey to his role now as Chief Communications Officer at Goodwin
  • The unique characteristics or experiences from his work in communications and how they have influenced the marketing and communications team at Goodwin
  • The key differentiators regarding the firm’s strategy and the main focus areas
  • Influencing the approach to recruitment and growing a marketing team that aligns with the firm’s strategy
  • Building the marketing team like a startup and how that differs to other firms
  • The problem with the traditional approach to recruiting and building marketing teams in law firms
  • The challenges to building a team in this innovative way
  • Advice for other marketing and communications professionals in the industry looking to take a more innovative approach to growing a team

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