Matt Shoup shares his story of how he went into his business with $170K of debt and turned it into a multi million dollar practice – and in the process became affluent on his own accord. In this episode Matt shares the secrets to becoming successful… the irony is, when it comes to making that first sale (or any subsequent sale), shiny brochures and great references are of no importance; It’s all about finding a common bond with your client. Additionally, Matt explores the game of numbers and how calculating it in a couple dog bites guarantees you a sale. Matt also talks about the power of getting out of your own business and letting the true pros/colleagues run the show.