Paul Keogh, author of new book, The Family Business Book.

Paul has an incredible CV. He was barman for Michael Smurfit (the normally reclusive businessman wrote a very positive note about the book), help launch Budweiser in Ireland for Guinness (Diageo) while it was still a Guinness family held business, headed Polygram Music in Ireland when he brought world stars like Luciano Pavarotti to these shores.

He worked for the Bamford family, owners of the JCB multinational.

Since 2006 he has been involved with the Mulryan family, owners of Ballymore Properties.

Paul starts by telling us about the role of 'the mammy' in the family business, where she brings a wholly different dynamic to things.

In his very wide experience Paul says that how fathers and mothers deal with their family in a business setting is very different, whether the mother or father run half or the whole of the business. He says the younger generation of business owners communicate much differently (and better) but his thesis still applies, he says, because the majority of businesses, worldwide, are still owned and run by that older, less communicative, generation.

He says that when the father runs the business the 'children' (younger generation) go to the mother for mediation. However, when a mother runs the business the same does not apply. The next generation does not go to the father for a mediation role.

He talks about the importance of gender balance, particularly at board level, because of the necessity to have both female and male perspectives for business success.

Paul has a very interesting take on dyslexia in business and why dyslexics make good entrepreneurs.

He has an excellent perspective for those joining a family business to consider, or whether they'd be better off in a PLC or more structured business environment.

He says Sunday lunch in a family business can mean a total change in the business strategy by Monday morning, but only those who attended the family lunch might know about it.

He explains how large family owned companies, like Musgraves in Ireland, deal with 'shareholder updates', and he tells us why they're important to do.

Amongst many other anecdotes he talks about having to explain a negative newspaper headline to Luciano Pavarotti who thought it was great!

When pressed he says the Hughes family owned Portwest is a fabulous exemplar of what a family company should be like.

Paul's 'hire in a heartbeat' - footballer Roy Keane (Paul was a director of Sunderland AFC when Roy was there). He has a very interesting perspective on Roy and his future.

45.00" Sean Higgines, MD of Future Proof Insights, joins TeamGBS to talk about the future of advertising, how their neuroscience based analysis (which he explains) can tell how effective advertising is. He says his 18 month old business is not so much interested in what people say (in response to an ad) but how the feel about what they see and hear - emotion being a far, far more powerful catalyst to act.

We like insights on That Great Business Show and Sean gives us some very simple, but effective, ideas on what works best in SME advertising.

He's pretty damning about the annual New Year press releases from creative agencies as to what the future holds, in this case Generation Z. Bunkum is one word for what he thinks of it.

And in keeping with the 'family business' theme, Sean's 'hire in a heartbeat'? - Pat McDonagh, founder of Supermacs.

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