The McMethod Email Marketing Podcast

Episode #75 – Rob Walling on Marketing Automation Made Easy And Its Mind Blowing Empathy Creating Power (plus its new shocking affordability factor)


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If there were ever an Entrepreneurial Hall Of Fame,
Rob Walling would no doubt be in it.
Almost a year ago he blew The Email Marketing Podcast up with Drip…
…his state-of-the-art email marketing software that literally creates autoresponders for you.
You’ll want to hold onto your hat once again today –
Because on top of the magic that Drip already provides,
Rob… the same Rob that’s been coding since he was 8 years old (yes, he’s dangerous),
Has added MARKETING AUTOMATION to Drip.
HUGE.
Ontraport and Infusionsoft better be checking their rear view mirrors,
Because Drip’s coming up fast…
…marketing automation is the future.
And never before has it been so dang accessible either.
Until now.
Heavy-duty ESP’s come with heavy-duty price tags,
But Rob says forget all the extra bells and whistles.
He’s a marketer too, remember?
So he built marketing automation into Drip from the ground up.
No bolt-ons here…
…it’s as fluid as the sea.
Whether a beginner or a bigtime company –
If you’ve yet to use marketing automation,
You’re in blue-collar email marketing territory…
…working WAY too hard.
Let Rob tell you why you NEED marketing automation.
And how it’s the future of email marketing.
Once you tap into those tagging, triggering, no thinking-twice about it waters, 
You’ll NEVER look at your regular ole ESP the same again.
 

In this episode, you’ll discover:

* the counterintuitive technique to segmenting your prospects and leads (Drip lets you do this Russell Brunson style… do less work – get higher conversions)
* how mind-bogglingly easy it is to segment subscribers with marketing automation (never again will you manually move an email from list to list)
* the unknown fact that marketing automation, as scary as it sounds, is not scary one bit… nor expensive (anymore)
* why Drip is special compared to other ESP’s marketing automation abilities (think… bolted-on vs naturally ingrained abilities)
* how to use “tags” through marketing automation to never have to use multiple email addresses in multiple lists again (email address = person, not just another set of letters)
* the bait dangling prowess in marketing automation that allows you to give prospects your utmost value (fishermen worldwide will be zealous)
* how to never again send customers content not catered exactly to them (what’s not relevant is not helpful)
* that doing the bare minimum – pretty dang easy to do – with marketing automation will return your efforts ten-fold (something that regular ol’ newsletter sending providers won’t allow you to easily do if at all)
* how growing your business just 10% a month for a year will make you very successful (marketing automation does this for you)


Mentioned:

* DRIP
* Startups For The Rest Of Us
* Software By Rob
* Russell Brunson
* Dan Faggella
* Ontraport
* AW Pro Tools

Intro and outro backing music: Forever More by
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The McMethod Email Marketing PodcastBy The McMethod Email Marketing Podcast