This week on Move the Needle: filmed on location at Craft 64 in Scottsdale, featuring conversations on organic content growth, sustainable wellness for women over 40, and how interactive art can be used to foster creativity, collaboration, and community.

Special thanks to our partners: Amy Richardson, Savvy Realty Group: https://www.savvyrealtyaz.com/

Duenas Eden Cravatta: https://www.duenasedenlaw.com/

First, we sit down with Aiesha Beasley, content creator, social media strategist, and influencer marketing expert. With over a decade of experience and 100K+ followers on both TikTok and Instagram, Aiesha shares insights on organic growth, viral content strategy, and how brands and creators can leverage platform algorithms to build real engagement.

She also discusses her journey from Tumblr to full-time content creation and her work spotlighting Arizona through projects like Phoenix Rooftop Bar Guide 2024.

Connect with Aiesha HERE: https://www.instagram.com/aieshabeasl...

Next, we’re joined by Nicole Farr, founder of Nicki Fit and holistic sleep coach for women over 40. Nicole shares her path into the fitness industry following a major life transition and explains her Nourish • Move • Flourish Method, which helps women rebuild sleep, energy, and overall well-being through sustainable, accessible practices. Her work focuses on meeting women where they are—at home, in person, or virtually.

Learn more about Nicki Fit HERE: https://nickifitaz.net/

Finally, we meet Debra Lee Murrow, a Scottsdale-based fine artist specializing in pen & ink and mixed media. Debra discusses her interactive art experiences designed for corporate events, team-building, fundraisers, and workshops, where participants become part of the creative process. She also shares her work as a live visual recorder, capturing conferences and events through real-time graphic illustration.

Learn more at https://www.colormeArtSpa.com and explore workshops at https://bit.ly/COLORMEworkshops