Ever wonder what it would be like to be raised by a famous legend?
Well today’s your lucky day fellow email marketer –
Halbert, Bond Halbert…
…is here on The Email Marketing Podcast.
Gary Halbert was the greatest copywriter and marketing mind that ever graced this Earth.
And today his son Bond – another amazing marketing mind,
Gives us a peek inside that only Gary’s sons could have.
Bond,
The same son who was stuffing, stamping and sealing direct mail campaign envelopes when he was 2 years old.
The same son who trained copywriting and advertising starting at the ripe old age of TEN.
The same son who played guinea pig for all the lessons Gary taught his protege’s or used in his timeless newsletters.
Yup.
He’s quite the marketing persona.
Not many people in the world (I’m guessing none) have started their marketing careers years before they could even walk into a PG-13 movie.
It runs through his veins.
And he lives and breathes it as much as Gary did.
Today,
Bond’s marketing-mind-blowing interview shows us how his dad trained him,
And how he applies those core marketing concepts ingrained in him into today’s online world.
He hit’s email marketing strategies, autoresponder psychology, and much, much more.
Also,
Bond shows us how he took Gary’s timeless work,
…enhancing it to make it a one-of-a-kind copywriters dream source of learning information (the only marketing info product to ever give him goosebumps).
In this episode, you’ll discover:
* the surefire way to get your readers addicted to you (avoid predictability with this random-reward strategy)
* how Bond would use daily emails to imprint himself onto his subscribers… and never be forgotten
* the gun to your head marketing mentality that revolutionized direct mail campaigns also will do the exact same for your email marketing.
* why you should avoid using cheesy tricks that get people to open your email everytime (learn what these cheesy’s are and the only times you should ever use them)
* an email trick that is so dang powerful, it forces people to open (ESPs will only let you use it 10 times… choose wisely)
* how randomness goes a long way in building long-lasting relationships
* how Bond applies what his dad taught him about bulletproof headlines to his email subject lines (there’s nothing wrong with forced teaser copy as long as you use it this way)
* the vital importance behind getting someone’s main email address (forget about spam filters… avoiding spam emails is step one)
* how Bond left Aweber and GetResponse employees speechless and in awe
* if you want to build a great repoire with your list… your in-person relationship building skills are more important than you might think
Mentioned:
* The Boron Letters
* The Boron Letters (The McMethod Summary)
* Gary Halbert
* The Gary Halbert Letter
* The Gary Halbert All Star Series
* Joe Sugarman
* Gary Bencivenga
*
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