Nick is a designer and writer from Chicago, Illinois and the Founder of Draft.nu, a design consultancy for Shopify Plus stores.  Keith chats with Nick about design principles and how he helps stores make more money by teaching them how to make informed, evidence-based design decisions.

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle on Twitter
• Milk Bottle Labs
• Our site: https://draft.nu
• For sub-$1M stores, get a teardown: https://draft.nu/teardown/
• Our posts on synthesis & prioritization: https://draft.nu/blog/tutorials/research/synthesis/ ; https://draft.nu/blog/tutorials/optimization/prioritization/
• For bigger stores, get a roadmap or consult with us: https://draft.nu/roadmap/ ; https://draft.nu/revise/
• That time when I doubled someone’s conversion rate and looked at ducks in a pond: https://draft.nu/helped/wanderclub/