In Episode 76 of Scoreboard, Chris Titley chats with Jonathon Flegg Director from Freshwater Strategy—sports entrepreneur, expansion strategist, and driving force behind some of the biggest bid moments in Australian sport.

From rallying support for the Dolphins' successful NRL bid to leading the Perth Bears charge, Jono shares the behind-the-scenes of turning fan bases into business cases—and how a strong vision can turn ‘maybe’ into ‘launching soon’.

He unpacks the early work behind Professional Fighters League (PFL Pacific), the lessons from his time with the London Broncos, and how building a sport from scratch needs the same mindset as stepping into the ring: belief, patience, and a killer plan.

Jono also opens up about walking away from the game he loved, and how that Scoreboard Moment helped him find fresh perspective—and new impact.

🐬 Expansion, endurance, and the game behind the games.

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