Passle CMO Series Podcast

Episode 76 - Lisa Azzuolo of Bennett Jones on delivering for today’s clients in a century-old firm

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It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent years have no doubt seen the most monumental step change, from advances in technology to the way firms and their clients operate and interact on a daily basis.


On this episode Charles Cousins is lucky to talk to Lisa Azzuolo, Chief Marketing Officer at Bennett Jones, about the challenges facing legal marketers and how to deliver value in today’s climate as well as the lessons learned in implementing a commemorative communications campaign that resonated with all of the firm's stakeholders.

Charles and Lisa discuss: 

  • Lisa’s career journey which spans 30 years, and her path to CMO at Bennett Jones
  • The firm’s 100-year history and the objectives of the centennial campaign that launched in 2022 to celebrate this landmark moment 
  • How the new ways of working in recent years impacted the project and the challenges that presented 
  • How the firm demonstrated its gratitude and commitment to its clients through the campaign during a time when it was impossible to meet with people in person 
  • The implications of remote and hybrid working on the way teams operate and how to motivate teams and keep the momentum going
  • The highlights and successes of the campaign
  • Advice for other legal marketing leaders looking to implement a campaign of this magnitude

    • Find out more about Bennett Jones’ history and its centennial campaign, Firm First: 100 Years of Service and Trust, here.

    ...more
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