TikTok is one of the fastest-growing apps in the social media marketing world. The social video platform generated more than 738 million downloads last year.

Although TikTok has been around for a couple of years, it’s still “young” in marketing terms, which means brands still have the chance to embrace TikTok and grow organically.

In this episode Emilia has a chat with Layal Takieddine @Geminibakes about why and how she is using TikTok to reach her audience.