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Episode #77 – Jason Stapleton on Growing, Bonding, and Providing Value To Your List For Maximum Profit Potential (time to stop thinking of your list… as a list!)
Jason Stapleton is a bona fide email marketer.
And he can back that up with the fact that he made 3/4 of a million dollars in just 3 days…
…with a list of only 14k.
That’s a lot of money for a list under 15 thousand.
He didn’t do it by using a bunch of tricks out of the profit-pulling email marketing bag either.
Nope.
Jason made it much easier on himself.
He took the natural approach.
The friendly approach.
Some call it non-pushy…
Or the consultative approach,
But Jason just thinks of it as providing value –
EVERY TIME HE SENDS SOMETHING.
It creates TRUST.
He doesn’t see emails as dollar signs,
He sees them for what they are,
People.
People with names, with trades, and with aspirations.
Jason takes his list down a journey of pure value,
Waiting 90 days until that first pitch.
But man is it worth it (he’s also added new strategies since, to not have to wait 3 months for the revenue to roll in).
Jason reveals today on The Email Marketing Podcast his most profitable methods behind HOW he creates sales minus the gimmicks.
He’s got a lot of tricks up his sleeve too, but they’re not really tricks…
…it’s just good old fashioned personal and business values.
In this episode, you’ll discover:
* how to lead your readers from hooked-on-you fans to paying customers
* why you shouldn’t think of your list as a list… but as a collection of real human beings (this mindset will force you to provide better value)
* the reason why giving away your best stuff for free every time is a smart idea
* the 3-video campaign method that made Jason 3/4 of a million dollars in just three days (develop this type of relationship with your followers for infinite monetization possibilities)
* how to push the envelope using video in order to create strong long-lasting relationships (video creates a celebrity effect and much, much more..)
* consistency is key… and king in the profitable email list-building world (Jason’s kept up with his insightful weekly videos since 2008. Every single week)
* how to use the commitment barrier to turn your followers into ultra-committed customers (a strategy he actually picked up from Glenn Beck… who you can’t deny is an awesome marketer)
* the segmenting strategy to pitch your list super targeted offers instead of burning them (whether through marketing automation or manual list building, segmenting is an essential ingredient to cust. lifetime value)
Mentioned:
* Trade Empowered
* Kurt Vonnegut
* Jeff Walker
* Brian Kurtz
* John Carlton
* Ryan Deiss
* Frank Kern
* Titans of Direct Response
* Glenn Beck
* Agora
Intro and outro backing music: Forever More by CREO
Raw transcript:
Download PDF transcript here.
View all episodes
By The McMethod Email Marketing PodcastJason Stapleton is a bona fide email marketer.
And he can back that up with the fact that he made 3/4 of a million dollars in just 3 days…
…with a list of only 14k.
That’s a lot of money for a list under 15 thousand.
He didn’t do it by using a bunch of tricks out of the profit-pulling email marketing bag either.
Nope.
Jason made it much easier on himself.
He took the natural approach.
The friendly approach.
Some call it non-pushy…
Or the consultative approach,
But Jason just thinks of it as providing value –
EVERY TIME HE SENDS SOMETHING.
It creates TRUST.
He doesn’t see emails as dollar signs,
He sees them for what they are,
People.
People with names, with trades, and with aspirations.
Jason takes his list down a journey of pure value,
Waiting 90 days until that first pitch.
But man is it worth it (he’s also added new strategies since, to not have to wait 3 months for the revenue to roll in).
Jason reveals today on The Email Marketing Podcast his most profitable methods behind HOW he creates sales minus the gimmicks.
He’s got a lot of tricks up his sleeve too, but they’re not really tricks…
…it’s just good old fashioned personal and business values.
In this episode, you’ll discover:
* how to lead your readers from hooked-on-you fans to paying customers
* why you shouldn’t think of your list as a list… but as a collection of real human beings (this mindset will force you to provide better value)
* the reason why giving away your best stuff for free every time is a smart idea
* the 3-video campaign method that made Jason 3/4 of a million dollars in just three days (develop this type of relationship with your followers for infinite monetization possibilities)
* how to push the envelope using video in order to create strong long-lasting relationships (video creates a celebrity effect and much, much more..)
* consistency is key… and king in the profitable email list-building world (Jason’s kept up with his insightful weekly videos since 2008. Every single week)
* how to use the commitment barrier to turn your followers into ultra-committed customers (a strategy he actually picked up from Glenn Beck… who you can’t deny is an awesome marketer)
* the segmenting strategy to pitch your list super targeted offers instead of burning them (whether through marketing automation or manual list building, segmenting is an essential ingredient to cust. lifetime value)
Mentioned:
* Trade Empowered
* Kurt Vonnegut
* Jeff Walker
* Brian Kurtz
* John Carlton
* Ryan Deiss
* Frank Kern
* Titans of Direct Response
* Glenn Beck
* Agora
Intro and outro backing music: Forever More by CREO
Raw transcript:
Download PDF transcript here.