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Episode 77 - Julie Wall Khoury of Balch & Bingham on customising business development coaching for today’s firm
Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from scratch. Many firms stick to a tried and tested method, but that isn't always the most effective, or equitable, approach for a modern-day firm.
On this episode of the CMO Series Ali Bone has the pleasure of welcoming Julie Wall Khoury, Chief Marketing Officer at Balch & Bingham to share her experience in developing a successful business development coaching program.
Ali and Julie explore:
- Balch & Bingham’s background in BD training and what needed to change
A full transcript of this episode is available here.
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By Passle
5
44 ratings
Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from scratch. Many firms stick to a tried and tested method, but that isn't always the most effective, or equitable, approach for a modern-day firm.
On this episode of the CMO Series Ali Bone has the pleasure of welcoming Julie Wall Khoury, Chief Marketing Officer at Balch & Bingham to share her experience in developing a successful business development coaching program.
Ali and Julie explore:
- Balch & Bingham’s background in BD training and what needed to change
A full transcript of this episode is available here.
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