<p>This week on Commerce Code we speak with John Readman, Founder of BOSCO, on the future of digital ad measurement. BOSCO has built a whole business around helping brands and merchants measure and optimize their ad spend.</p>

This week on Commerce Code we speak with John Readman, Founder of BOSCO, on the future of digital ad measurement. BOSCO has built a whole business around helping brands and merchants measure and optimize their ad spend.

Episode 77: The Advertising Attribution Problem - The Trouble With Paying for Clicks & Eyeballs

Stay connected and get the latest insights, analysis and news from the leading fin-tech companies, merchants and payments including Microsoft, Mastercard, Samsung, LVMH, Hilton and more. The podcast features insights and interviews from Digital Commerce Alliance (formerly CardLinx) members around the world. Stay connected and subscribe to DCA's Commerce Code Podcast

Share Episode 77: The Advertising Attribution Problem - The Trouble With Paying for Clicks & Eyeballs

Sign up to save your podcasts

Episode 77: The Advertising Attribution Problem - The Trouble With Paying for Clicks & Eyeballs

Episode 77: The Advertising Attribution Problem - The Trouble With Paying for Clicks & Eyeballs