<p>In this short episode, Patrick challenges the conventional wisdom that says an organization’s mission is its ‘why’. Patrick makes the case that mission is the ‘what’ — not the ‘why’.  Mission is the charge, and it should be simple, clear, limited in scope, and measurable.</p>

In this short episode, Patrick challenges the conventional wisdom that says an organization’s mission is its ‘why’. Patrick makes the case that mission is the ‘what’ — not the ‘why’. Mission is the charge, and it should be simple, clear, limited in scope, and measurable.

<p>In this short episode, Patrick challenges the conventional wisdom that says an organization’s mission is its ‘why’. Patrick makes the case that mission is the ‘what’ — not the ‘why’.&nbsp; Mission is the charge, and it should be simple, clear, limited in scope, and measurable.</p>

Episode 78 – Mission is NOT the Why with Patrick Jinks

Leadership can be lonely and difficult. The Leadership Window helps leaders clarify the cloudy, simplify the complex, and align the moving parts toward the goal. With a lens on the social sector, The Leadership Window explores the unique challenges nonprofit leaders face.

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Episode 78 – Mission is NOT the Why with Patrick Jinks

Episode 78 – Mission is NOT the Why with Patrick Jinks