Let’s sit and take a sip from a Royal Cup of value with Bill Smith III in this latest edition of The Disruptive Successor show. Jonathan Goldhill welcomes Bill and they will be unpacking the story of Royal Cup’s humble beginnings, its succession through generations, and each generation's disruptive strategies that evolved the company from a regional to a national scale.

HIGHLIGHTS

• Royal Cup Coffee and Tea
• From grocery shelves to office coffee spaces
• From grandfather to father to Bill
• Bill's Immersion at a young age
• Generational Transitions In the Family
• Internal Growth by promoting within

QUOTES

Bill: “Royal cup today is a national roaster and distributor of fine coffees and teas, literally across the country, primarily to restaurants, hotels, resorts, as well as offices.

Bill: “We invested heavily in the capability and capacity of our campus, and most importantly, made a commitment to a strategic rebranding of our products.”

Bill: “It was important for me as a leader in the third generation of the family, to really immerse myself into the business in all aspects of the business.”

Bill: “It wasn't always a wonderful ride, because family members have strong opinions. Sure. And so we had to figure out how to balance that.”

Bill: “I'm very proud of the fact that we as a family figured out the best way to establish a national platform for that nonfamily executive team to take charge and take the company to its next phase of growth.”

Connect with Bill and learn more about his work using the links below: 

• Double Iron Consulting LinkedIn
• Double Iron Consulting Website

If you enjoyed today’s episode, please subscribe, review and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com.

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