Personal branding is often mistaken for professional bragging, but it’s really all about generosity, selflessness and abundance. That’s the view of Winter Wheeler, founder of Winter Wheeler Mediation & Arbitration, and it’s one that we share. Winter launched her mediation business shortly before the COVID-19 pandemic, and despite all the challenges she faced, she and her business thrived. Learn all about how Winter has used LinkedIn, her new podcast, and other means to build her brand and a powerful network over the last 12 months. We discuss:

• What it takes to build a powerful personal brand

• Why personal branding requires a focus on others not self

• How to use LinkedIn effectively to grow a legal practice

• The unexpected benefits of podcasting

• And much more in this wide-ranging conversation

Reading & Resources

• Winter Wheeler Mediation & Arbitration

• Winter’s Book: #Networked

• Winter’s Podcast: The Mediate Now

• Connect with Winter on LinkedIn

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.