On today's show we visit with Nancy Kalish - Founder and CEO of Rule Breaker Snacks. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.

Nancy takes us through several of her key experiences establishing and growing her brand as well as sharing some key insights for other emerging brand founders to consider. Topics covered today include:

- A key component to product research is understanding the existing brands in (or near) the category you want to enter is to buy competing products and see what is working. And in the case of a healthy snack- what tastes good!

- Differentiation is critical! Superior taste, good & clean ingredients, and an allergen free production facility are part of the brand story.

- Understanding what it takes to 'win' at retail. Such as reformulating to extend shelf life.

- How critical it is to understand financial performance in all of your retailers and across all channels. Can't get involved with money losing channels or retailers.

- Practice humility and hire people that are strong where you are weak.

Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.