Join Mark Cox, the founder of In The Funnel Sales Coaching, as he shares his expert insights and strategies on sales coaching and training. Mark has over 20 years of experience in sales and has helped numerous companies achieve their sales goals through his proven methodologies. In this podcast, Mark discuses the importance of understanding your clients goals and objectives, what management can do to help make a person successful, and the value in creating a Sales Playbook, which can help you convert your core capabilities into revenue.