In this episode of the Sports PR Huddle entitled  "Creating value in sports corporate communications roles" Tim Miller interviews Kelly Ross, the manager of employerbrand strategy and communications for the Pittsburgh Pirates. Kelly shares her unique journey into sports communications, emphasizing the importance ofcreating value through effective corporate communications.

She discusses her day-to-day responsibilities, the significance of internal communications, andhow storytelling plays a crucial role in connecting with fans and employees alike.

Kelly also offers valuable advice for aspiring sports communicators, highlighting the need for resilience, curiosity, and the willingness to embrace opportunities. The conversation concludes with insights into the future ofinternal communications in sports and the importance of building a personal brand through storytelling.

Five listener takeaways should youtune in:

1.    A journeyinto sports communications can be unconventional but fulfilling.

2.    Whyinternal communications are crucial for aligning teams and enhancingengagement.

3.   Storytellingis key to connecting with fans and employees, but public speaking skills are stillvital for success in communications roles.

4.    Buildingrelationships is fundamental to effective storytelling.

5.   Thefuture of sports communications will focus on internal messaging and employeeengagement.

Notable timestamps

00:00       Introduction toSports PR Huddle

00:56       Kelly Ross'sJourney to the Pirates

03:46       Creating Value inSports Corporate Communications

07:17       A Day in the Lifeof a Sports Communicator

10:06       NavigatingStorytelling in Sports

13:53       Measuring Successin Communications

16:32       Pinch Me Momentsin Sports PR

20:12       The Human Touchin Storytelling

23:51       The Importance ofInternal Communication

25:23       Navigating CareerTransitions and Education

31:41       Building aPersonal Brand through Storytelling

33:42       The Future ofInternal Communications in Sports

38:06       Finding Balanceand Staying Inspired

40:18       ConnectingAuthentically with the FORD Method

42:53       Qualities forSuccess in Sports Communications