Just about every business needs or should have a Facebook business page, but not every business needs to have a Facebook Group. 

A Facebook page is basically a non-personal profile page—such as a profile for a company, brand, organization, or website. You can also have Facebook pages for public figures such as politicians and celebrities. 

Pages differ from a typical Facebook profile in that they can be run by multiple people, they can be followed or liked by anyone on Facebook, and their posts can be monetized and promoted.

Main Features of a Facebook Business Page: 
 Business information - descriptions, address, hours. Posts can be promoted/boosted. 
 Analytics, Reviews, Messaging where a user can talk to a page Admin

A Facebook group acts as a hub for discussion and sharing information with people who share an interest, location, or another common trait. For example, there are groups for people based on professions such as teachers, marketers, travel agents, even medical conditions. Like a support group in some ways.  There are groups for people in the same neighborhood, and groups for people interested in specific music, bands, or movies. Expand on neighborhood… 

Some of the main features of Facebook groups include:
 Basic group info, such as a group description
 The ability to set group rules.
 Moderating tools for admin.
 You can set up questions that a person may have to answer to gain access to the groups. This is a great way to capture email addresses also. 
Most of the differences lie with their purpose, analytics, and their privacy. 

Pages - The purpose of the Facebook page is to connect with the audience, provide content about a business or service or whatever the page is representing. People can interact but mostly by reacting to comments of the page owners or replying to posts. People can post to the page but it’s shown in a separate area than on the main feed. 

Groups - Exist to encourage discussion and interaction between members. The owner of the group often times will view themselves as more of a moderator, not the owner of the page. I’m a part of quite a few groups that I use to bounce ideas and ask questions too. They really have been invaluable to my business in many ways. 

Analytics is another main difference. Facebook pages give administrators insights into their audience demographics, post reach, audience engagement, and other analytics.

Security - Pages- Public. 

Groups- On the other hand, groups have multiple levels of privacy. A group can be public (anyone can view and join), subject to admin approval of member requests, or invite-only. This makes them suitable for large communities, but also tiny groups such as a family. Secret or invite-only groups don’t even show up in search results. 

Both Facebook groups and pages have their own set of advantages and disadvantages.
Groups are not for every business, whereas Facebook pages typically are. 
Facebook Pages - 
 Having a Facebook page allows you to advertise and collect very detailed demographic information about your audience. You also have the capability to use the scheduling tool for future posts. 

Pages are visible to everyone so although you may have a large audience, they may not really be 0y00our people. As most know, FB is really a pay to play situation now. To really make a difference with your page, you may need to do some advertising. At this point, about 2% of your audience actually sees your content. It’s frustrating I know, but luckily groups do not function in the same way. 

Facebook Groups are really for creating a community and discussion around a common interest with privacy controls. You also have the ability to decline or kick someone out if need be. 

A disadvantage for some may be that there is no&