Testimonials and reviews are like gold when it comes to social media content! Not only does it give you a feel-good vibe for the day, and validates what you do or offer, but it informs others on how awesome you are. 

88% of consumers trust online testimonials and reviews as much as recommendations from friends or family (Big Commerce)

Where are reviews left… 

Google my business
Facebook
Podcasts
Emailed to you 

How to encourage others to review or leave a testimonial

You may have to simply ask. 

When you have a google my business account, there is an option to copy a link that you can email out to your clients. This link will bring people right to that page to easily fill out. Facebook doesn’t provide a quick link like that but it’s very simple to add one there as well. 

When you receive a testimonial/review, what do you do with them?

-Google doesn’t alert you that you have a new one, so I would set up some type of system where you are checking your page from time to time. 

-Reply to the comment, even if it’s just a simple thank you. 

-Copy and paste that testimonial to use in other locations. 

 -Website and Social Media

Websites using testimonials saw a 45% increase in traffic compared to those who didn’t (Yotpo)

-Canva, which you can then create an image for whichever platform you decide to share on. Facebook, Twitter, LinkedIn, etc. 

-Depending on what type of service or product your client is reviewing to me would determine how much of their name you display.    

 -Initials, First name, and last name initial, city, and state. Maybe add a photo?

 -Video

Bad review- They can’t be deleted, but I would at least acknowledge it to some degree. 

For more information on testimonials, join our Facebook group, The Social Media Download Podcast. 

Shannon Hinderberger of Shannon Lee Strategy joined me today to discuss 4 steps to create a content strategy your audience will love!

You can connect with Shannon here;

https://shannonleestrategy.com/
www.instagram.com/shannonleestrategy 
https://www.facebook.com/groups/simplifysocial/

My guest today, Allison Scholes, also The Boss Lady in Sweatpants dives into the top trends of Instagram for 2020.

Tune in to make sure you are top of your Instagram game!

You can find Allison on Instagram @allisonscholes
Or visit her website at https://bossladyinsweatpants.com/.
And her Facebook group, https://www.facebook.com/groups/2594119307580743/. (Tell her I sent you!)

And of course, you can join me for all social media tips and tricks at https://www.facebook.com/groups/thesocialmediadownload/. 

~Molly 

As a social media coach, I love to teach my clients all about social media, strategies, and ways to effectively communicate their marketing message. But, I also love, learning from them!
Join us for another episode where we dive into what it means to "at mention" another business.

You can find out how I work with my clients on my website at www.802Social.com and join my Facebook group at http://bit.ly/SocialMediaDownload. 

Facebook Ads vs Boosted Posts continue to be an area of conversation raised by many of my clients. And although I do dabble a bit in ads, I invited my friend Julia Wilk, who has a bit more experience, particularly with e-commerce, to share her knowledge. 

Julia has been designing websites on Wordpress, Squarespace, and other platforms since 2017. She loves providing tech support to website owners as well as working with other entrepreneurs to grow their businesses online. Most of her clients are in e-commerce, specialty foods, and consulting.

You can connect with Julia on her website, https://wordandwebworks.com/, and on her Facebook Page.

Facebook Groups are one of my favorite areas within Facebook, and even though the number of groups and members continues to rise, I feel there is still a great deal of missed opportunity! 
Join me as I share 8 ways to grow your Facebook Group. 

And while you're at it, I would love for you to join my group, The Social Media Download Podcast. 

-Molly 

This week I had the pleasure of interviewing Vickie Wacek, the Executive Director of BNI Vermont. We talked about what BNI is and how it can help, especially now, businesses throughout the world!. 

www.bni.com
www.bnivermont.com
www.facebook.com/bnivermont
www.instagram.com/bnivermont
www.twitter.com/bnivermont

This episode is an interview with a client of mine, Sarah Thompson of Clean Slate. She and I worked together in 2019 and we share a bit of the working relationship in this episode. Tune in to learn how 802Social helped her with her social media marketing strategy. 

Visit her online at https://www.cleanslatevermont.com/. 

Episode 11 is a mini cast to help guide you on a few ideas of keeping up with your marketing during these trying times. 

Have a listen, and let me know what you think! 

Join us for more conversation in our Facebook group at 
https://www.facebook.com/groups/behindthescenesofsocialmedia/

Have a great day!
Molly 

Hashtags can be confusing, and overwhelming, but in today's episode, we broke down 5 simple steps to using hashtags within Instagram.

Have a listen and let me know what you think!

Join us over on Facebook, for more conversation at The Social Media Download Podcast group!

And if you would like to learn more about how I help my clients, email me at [email protected]

Have a great day and thanks for listening! 

~Molly