In today's episode (Episode 8) of The Road 2 Retail we discuss the importance of having a Go-to-Market strategy for your brand. This document becomes your GPS to building and growing your brand at retail. We discuss the specific components of the Go-to-Market strategy including, the optimal class of trade to approach first, the specific retailer within the class of trade to focus your efforts, pricing, and most importantly- the cost of failure. Please follow us on our Road 2 Retail LinkedIn page or our YouTube channel for our past and future episodes.