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🎙️ Episode 8 – Handling Objections: When the Real Work Begins

In this episode of The Savage Edge, Gerry Savage gets real about something every sales professional faces—but few handle well: objections.

You’ll learn why objections aren’t rejection—they’re a signal of engagement. But how you respond depends on what came before the objection.

In this episode, Gerry shares:

• Why objections show up even when you’ve done everything right
• The role of validation—through studies, peer testimonials, and use cases
• How to adapt your approach based on personality style and communication preferences
• Why building genuine interest and common ground early sets the stage for solving objections together
• How objections in sales mirror objections in life—and why both can lead to stronger relationships

If you’re tired of being caught off guard in closing conversations, or you want to shift from reacting to objections to welcoming them—this episode will give you the mindset and tools to do it.

🎯 Because objections aren’t the end of the process. They’re often the beginning of real trust.

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