<p>Welcome back to the Marketing Jukebox Podcast. On today’s show we are once again joined by Allison Smith Terrey, the former Vice-President of Global Marketing Operation at Pitney Bowes. In this part of the conversation, Allison carries on her foray into funnels and converting interest into sales.</p>

Welcome back to the Marketing Jukebox Podcast. On today’s show we are once again joined by Allison Smith Terrey, the former Vice-President of Global Marketing Operation at Pitney Bowes. In this part of the conversation, Allison carries on her foray into funnels and converting interest into sales.

Episode 8 - How to align with sales

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

Business

Technology

Marketing

Management

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

Share Episode 8 - How to align with sales

Sign up to save your podcasts

Episode 8 - How to align with sales

Episode 8 - How to align with sales