<p>Welcome back to the Marketing Jukebox Podcast. On today's show we are once again joined by Allison Smith Terrey, the former Vice-President of Global Marketing Operation at Pitney Bowes. In this part of the conversation, Allison carries on her foray into funnels and converting interest into sales.</p>

Welcome back to the Marketing Jukebox Podcast. On today's show we are once again joined by Allison Smith Terrey, the former Vice-President of Global Marketing Operation at Pitney Bowes. In this part of the conversation, Allison carries on her foray into funnels and converting interest into sales.

Episode 8 - How to align with sales

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 8 - How to align with sales

Episode 8 - How to align with sales