Kelsey Stuart, CEO of Bloomin' Blinds, shares the story of how the family business evolved into a successful franchise system. He discusses the unique services and products offered by Bloomin' Blinds, as well as the support and training provided to new franchise owners. Kelsey emphasizes the importance of differentiating the brand and the role of technology in the business. He also highlights the various operating models available to franchise owners and provides insights into the financial performance of the franchise. Kelsey concludes with advice for potential franchise owners, emphasizing the need for commitment and hard work.

Takeaways

• Bloomin' Blinds started as a family business and evolved into a successful franchise system.
• The franchise offers unique services such as blind repair and maintenance, which sets it apart from competitors.
• Bloomin' Blinds provides extensive support and training to new franchise owners, leveraging the experience and knowledge of the founders.
• Technology plays a crucial role in the business, from customer communication to quoting and ordering.
• The franchise offers different operating models, allowing franchise owners to choose the level of involvement that suits their goals and preferences.
• Financial performance varies based on the number of territories and vans, with multi-unit owners experiencing higher revenue and margins.
• Potential franchise owners should have a strong work ethic, enjoy working with people, and be open to coaching and learning.
• Partnering with a reputable franchise sales organization can help accelerate growth and attract high-quality franchise candidates.

Chapters

00:00
Introduction

01:08
The Beginning of Bloomin' Blinds

03:06
Expansion to Dallas

05:58
Differentiating Bloomin' Blinds

06:25
Supporting New Franchise Owners

08:15
Services and Products Offered

10:35
Technology and Processes

12:44
Operating Models

19:22
Home-Based Business and Start-Up Costs

21:56
Maturity of the Brand

25:37
Characteristics of a Successful Franchise Owner

28:03
Performance and Financials

31:56
Partnership with Franchise Fastlane

36:47
Advice for Potential Franchise Owners

38:13
Conclusion

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Mike Halpern, CAFC
[email protected]