So how does a runway model start making a vegan energy bar? Finding out how and chatting about the lessons learned from a Backpack Business with Redd Bar Founder Alden Blease. When Alden first created the very first Redd bar, he wasn’t trying to create an innovative food startup, he was just broke after running out of his college meal plan. Over time, Redd Bar has grown in popularity and is a bar that is optimized for taste and functionality.