As an athlete your  first passion is usually your sport. Then as you work your way through life, you are bound to find other hobbies, activities, or causes that you will be passionate about. Your sport will always take priority,  but during your down time or off-season you will probably indulge as much as you can into your other passions.
What if that passion you love so much could be turned into a business? How would you do it, when would you do it?  Don't worry, I've got an expert on deck. 
Get comfortable as we put Business Strategist Valentina Barton of VMariaConsulting under those lights to find out how she works with athletes to help them launch their passion projects that shift culture.
Time Stamps:
Introduction of Tonight’s Guest: 2:10   
Valentina’s collegiate background: 5:50
Career Roles: 10:00
The jump to start her own business 17:30
How Valentina developed her SuperPower: 28:00
The types of projects Valentina takes on: 32:50
Does your passion project have a Why?: 36:40
The team that helps Valentina get projects done 42:50
Current passion projects that she’s working on: 44:00
Trust in Business: 50:00
Valentinas’ advice for success in business: 54:20