The global health pandemic has impacted consumer behavior as hybrid and work from home models were implemented and spending habits changed due to a rise of economic uncertainty. Organizations have also had to adjust and have been driven to look at their branding. So, what branding trends will we see in this New Year? 

Our good friend Reggie Holmes joins us to share his thoughts and predictions about what this year will look like in area of branding. Reggie Holmes is the Founder and Creative Director at Enthuse Creative, a strategic branding and design studio based in the Washington DC Metro area.

Branding is about influencing perception about your product, service, and organization. In other words, branding is about perceived value. The objective is to attract and create loyalty by delivering positive experiences that align with what the brand promises. Reggie shared that people want something to believe in, which reflects one of the trends of branding. Humanize the brand to create connection and community with your customers. 

We also touch on:

Interactive websites to engage your target audience

Being inclusive and incorporating content from customers

Partnerships and aligning brands

Metaverse, NFTs and digital currency

When there should be a brand refresh

To learn more about Reggie and Enthuse Creative, visit https://www.enthusecreative.com/

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If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.

Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice.

Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.

Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.

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YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6g

Instagram: @twinstalkitup

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Twitter: @dsbleadership

LinkedIn: linkedin.com/company/twins-talk-it-up/

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Website: dsbleadershipgroup.com/TwinsTalkitUp