The McMethod Email Marketing Podcast

Episode #80 – Daniel Levis on Crafting Compelling Stories That Make Email Marketing Work (attract eyeballs and convert like a genius)


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Daniel Levis is an email marketing legend absolutely brimming with must-have marketing insights.
What makes him such a legend?
Sales success, check.
Copywriting chops, check.
List building skills, check.
Product Creation, check.
And the list goes on and on…
Daniel’s been writing lead generation letters, newsletters and working his direct marketing tactics since the 90’s.
Sales in print IS copywriting,
..so the transition from sales to copywriting and then email marketing was natural for Daniel
And that’s why he’s on The Email Marketing Podcast today.
Daniel lifts the hood on tried and true email marketing strategies.
Use these tips to engage your customer’s and convert $$$.
The killer info provided in this interview is enough alone to transform your marketing campaigns,
..into GOLD.
He’s a master story craftsman,
He knows empathy,
..and he enables you to know it too.
It’s not rocket science,
It’s just knowing what to do,
And then doing it.
Let Daniel Levis tell you how he creates such amazingly successful emails.
Plus much, much more…
 

In this episode, you’ll discover:

* the 5-step process Daniel uses in every email to engage readers everytime starting at the subject line down to the CTA
* that each time you sell to someone this certain way… you’re shooting yourself in the foot (find out exactly how to avoid this situation)
* the bulletproof method to extract a hook and write ridiculously precise must-open subject lines
* how casual curiosity in email subject lines only works for superstars (learn how to get to that next level of curiosity… and close sales)
* the cherry picking technique to succeed and make more money as a copywriter (find these type of clients and make your life easier)
* how to transplant your reader from the here and now to a far far away imaginary world in every email (this should be your goal behind each and every email you write)
* how to find attention absorbing hooks in your life, your clients’ or in anything else around you (find these hooks and turn them into a gripping story)
* a positive acceptance technique that makes for killer landing pages


Mentioned:

* Kendrick Cleveland
* Jon Benson
* Daniel Levis
* Email Alchemy
* Effortless Influence
* Stealthstocks Online

Intro and outro backing music: Forever More by CREO
 
Raw transcript:
Download PDF transcript here.

John McIntyre: Hey, it’s John McIntyre here, the Autoresponder guy. It’s time for episode 80. That’s  a lot of podcasts – of The McMethod e-mail marketing podcast, where you’ll discover how to make more money with your list, how to crank up the value of your leads way up, and make bank with them. Today, I’ll be talking to Daniel Levis. Now, Daniel is a very interesting guy. He is very successful at copywriting, especially e-mail copywriting. He’s known for using incredible sales stories to make sa...
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The McMethod Email Marketing PodcastBy The McMethod Email Marketing Podcast