Game Distribution

Recorded at Metatopia 2015

Presented by Brian Dalrymple and Darren Watts

An overview of the 3-tier system (Publisher to Distributor to Retailer), following the course of a game after production (solicitation to wholesalers, trade shows and open houses, discount structures, buying patterns and reorder cycles, the preorder system, flooring, and more…), and covering how stores discover, order, stock, and merchandise, as they try to put them in customers’ hands. Viable alternatives to the 3-tier system are also discussed.

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