The Work of Becoming

Episode 81: Going Viral Sucks


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When I was early on in my business, going viral was the dream. It was the thing I wanted. Every single time I put a reel together that was awesome, I thought, “Ooh, maybe this will go viral!” If you're out there, you might be thinking that too. However, it’s not all it’s cracked up to be.

In today’s episode, I’ll tell you the two reasons why I hate going viral. I recently had a reel go viral on Instagram, and this is the most viral I’ve ever gone. I’ll share with you two reasons why I don’t like going viral, and I hope you walk away from this episode knowing that you don't need to go viral in order to have a successful business.

Key Takeaways:

  • 0:14 - I Recently Went Viral on Instagram
  • 1:51 - Going Viral is Emotionally Draining
  • 3:45 - Going Viral Hasn’t Always Converted Paying Clients
  • 5:32 - Fly on the Wall Email List

  • Resources:
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    Alliance Coaching Application: www.bodybrainalliance.com/applynow
    Alliance Coaching: https://bodybrainalliance.com/coaching/
    Follow Karin on Instagram: http://www.instagram.com/karinnordinphd
    Transcripts Available at: https://bodybrainalliance.com/blog/

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    The Work of BecomingBy Dr. Karin Nordin