We have all heard, “sales is the lifeblood of your business,” but cold-calling, DM'ing, fishbowling, or emailing random prospects doesn't feel good - whether you are the sender or the receiver. There is a better way, and it's through building meaningful relationships.

In this episode, Hannah Chapman, CFP, APMA, CRPC, talks with Josh Elledge, podcaster and founder of UpMyInfluence.com, with 2,500 media appearances, about the ways podcasting creates authentic connections with other thought leaders and with your audience!

Learn more:

Why traditional lead generation is an ineffective way to do business

How you can utilize podcasting to connect with other business owners

What leaders with big networks do that you are probably not

Why everyone already knows what you're about before you start speaking

Why the goal of podcasting shouldn't be to get a bigger audience, and what it should be used for instead

Why 90% of podcasters don't make it past their 20th episode

Book recommendations from this episode: The Go Giver by Bob Burg & John David Mann, Letting Go by Dr. David Hawkins, and Marketing Rebellion by Mark Schaefer

Connect with Josh:

Website: https://www.upmyinfluence.com

LinkedIn: https://www.linkedin.com/in/joshelledge/

And connect with Hannah here:

X² Wealth Planning Website: https://x2wealthplanning.com/

Instagram: https://www.instagram.com/hannah.chapman.cfp

Facebook: https://www.facebook.com/hannahchapmanfinancialadvisor/

LinkedIn: https://www.linkedin.com/in/hannahrchapman/

Expansive CEO Website: https://expansiveceo.com/freegift