Jack Born is the creator of AW Pro Tools.

It’s a powerful tool that transforms your Aweber list into a sales machine through marketing automation (but that’s a show topic in itself).

Jack’s on The Email Marketing Podcast today to talk FUNNELS,

..and SCARCITY within them.

Funnels are what leverage Email Marketing into the powerful, profitable tool that it is.

And the sense of scarcity used wisely within them will transform your prospects left and right into customers.

So if you want killer funnels,

..definitely tune in to what Jack has got to say.

He’s got a way to pinpoint EXACTLY when to hit someone with scarcity for maximum effectiveness.

This deadline funnel strategy/software will juice results,

That’s what he gets into, plus:

..the money generating pull behind scarcity and urgency,

..and solid insights into exactly why and how these tactics make an email marketing campaign run at peak performance.

Jack’s a bit like Rob Walling from Drip…

…a software guy who KNOWS Direct Response marketing.

He’s got a lot to teach.

Put your email marketing into tip top shape.

And create quality well-timed FUNNELS.

 

In this episode, you’ll discover:

* the power behind using scarcity and how to blow all your sales records by using it

* why having a product that fills a need is step one to utilize urgency in your campaign (no amount of good copy can hide a crappy product)

* how a deadline driven evergreen offer to past non-buyers is a smart move that piles up money left on the table

* the moment when urgency hits its peak (learn how major companies use urgency in their promos)

* the exact situation when and where deadline offers are best used (there are 2 requirements that if your product has, you better be using deadline offers within your funnel)

* how to set up your countdown timer

* that scarcity actually creates a physiological change in your brain (learn how to tweak scarce resources for max profits)

* a way to dynamically adjust your promo timing

* what fake scarcity is and how an evergreen deadline is NOT fake (fake scarcity will hamper your credibility… don’t make fake deadlines)

* how an evergreen deadline is like a DMV license renewal

Mentioned:

* AWPro Tools

* Deadline Funnel

* Aweber

* Frank Kern

* Influence

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre:  Hey, it’s John McIntyre here, the Autoresponder Guy, and it’s time for episode 81 of the McMethod E-mail Marketing Podcast, where you’ll discover how to make more money with your e-mail list, with autoresponders, with segmenting, with all that good stuff, okay? The idea here is how to make money every time you send an e-mail to your list, which is pretty cool if you can do that.

Today, I’ll be talking to Jack Born. Jack Born is the founder, the creator of AW Pro Tools. He has a number of other products, including Deadline funnel, which is a great little script that allows you to, when someone joins your list, you can,