Passle CMO Series Podcast

Episode 81 - Morgan Horvitz of Galloway on gaining attorney engagement in key marketing and BD programs

Listen Later

Gaining trust with your firm’s key stakeholders is key to successful marketing and business development. But engaging attorneys in your key marketing programs can have its challenges. Limited time, resources and visibility within the firm can stifle even the most effective marketing initiatives.


This is why Edward Lovatt is so lucky to welcome Morgan Horvitz, Chief Client Relations and Business Development Officer at Galloway to the CMO Series, to share her experience in gaining attorney engagement.

Ed and Morgan cover:

  • Morgan’s career journey to her current role at Galloway and how those experiences have shaped her approach
  • The point at which Morgan identified the importance of strong stakeholder relationships, particularly with attorneys, in driving successful business development
  • Successful projects implemented at Galloway including the CRM 
  • The more traditional and in-person activities that create wrap-around support for attorneys
  • How to go about building the brand of the marketing and BD function within the firm to help build trust with attorneys
  • Key stakeholders and functions that need engaging for wider firm buy-in
  • Challenges or roadblocks when it comes to engaging key stakeholders and how to overcome those
  • Advice for marketing and BD professionals looking to effectively engage their attorneys and key stakeholders within their firm
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Passle CMO Series PodcastBy Passle
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    4 ratings

    More shows like Passle CMO Series Podcast

    View all
    Pivot by New York Magazine

    Pivot

    9,503 Listeners

    On The Merits by Bloomberg Industry Group

    On The Merits

    32 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,434 Listeners

    FT News Briefing by Financial Times

    FT News Briefing

    676 Listeners

    What Next | Daily News and Analysis by Slate Podcasts

    What Next | Daily News and Analysis

    2,395 Listeners

    Americast by BBC News

    Americast

    729 Listeners

    The Lawyer Podcast by The Lawyer

    The Lawyer Podcast

    1 Listeners

    The Matt Walker Podcast by Dr. Matt Walker

    The Matt Walker Podcast

    906 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,124 Listeners

    ZOE Science & Nutrition by ZOE

    ZOE Science & Nutrition

    2,073 Listeners

    The Rest Is Entertainment by Goalhanger

    The Rest Is Entertainment

    910 Listeners