In this episode of Mind Over Market, Clair Savage discusses the importance of consciously changing our identity to replace long-held unconscious patterns, and not simply stopping old habits. She explains that change occurs at the identity level, suggesting that individuals must choose and embody their new identity for real transformation, rather than trying to stop old patterns. Identity-based change involves creating new responses, behaviors, and ways of being in place of old patterns. The process involves choosing a clear, grounded identity statement that reflects who you are becoming, and building evidence through repetition and proof to reinforce this new identity. Savage encourages listeners to take small but meaningful steps each day to underscore this change.

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