Big goals are exciting—but setting a challenge for yourself is transformative. Whether it's a wellness program like 75 Hard, training for your first 5K, making a revenue target at work, climbing a mountain, or finally tackling that house renovation, a defined challenge pushes you beyond comfort and into growth.

In this episode, Kate explores why challenges are so powerful, what science says about the mental and physical benefits of pushing your limits, and how to design a challenge that energizes rather than exhausts you. From health to career to creativity, you'll learn why taking on something difficult isn't just about crossing a finish line—it's about discovering who you really are along the way.

Kate also shares personal stories and practical tips for choosing the right challenge, staying motivated, and celebrating progress without burning out. If you've been waiting for a sign to test your own limits, this is it.

💡 Resources & Links:

• Grab your copy of Kate's book, Beyond Potential, for exercises to help you design a life and career that feel extraordinary and fulfilling.

• Get weekly inspiration delivered to your inbox—sign up for The Weekend List.

• Follow Kate on Instagram for daily tips and behind-the-scenes updates: @kkayaian.