Get your copy of my new book, Beyond Potential: A Guide for Creatives Who Want to Re-Assess, Re-Define, and Re-Ignite Their Careers, today at Amazon, Barnes & Noble, or wherever books are sold.
In this episode of Tales from The Lane, I’m joined by thought leadership strategist Macy Robison—creator of the Resonant Thought Leadership System™ and former Senior Director of Certification for StoryBrand. Macy has seen too many brilliant experts burn out trying to copy someone else’s content strategy. So she helps high achievers do something radically different: lead with their strengths.
Together, we explore the mindset shifts and strategic insights that allow creatives and experts to stop chasing visibility and start building it in a way that feels aligned, energizing, and truly impactful.
Whether you're launching a platform, promoting a book, or just trying to be more visible in your field, this conversation will help you understand how to build thought leadership that sticks, without losing yourself in the process.
You'll learn:
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Why copying someone else’s content strategy rarely works (even if it’s “proven”)
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How Macy helps experts find their natural communication style—and build from there
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The surprising connection between musical theatre and thought leadership
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What to do if you’re multi-passionate and don’t want to be “pigeonholed”
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The most important question to ask before starting a podcast, blog, or brand
Follow Macy at:
https://www.linkedin.com/in/macyrobison/
https://www.instagram.com/macyrobison/
https://www.threads.com/@macyrobison
Take the quiz: https://macyrobison.com/quiz
Listen to the Own Your Impact Podcast: https://macyrobison.com/podcast
Grab my free Quarterly Retreat Planning Guide to help you map your year and reclaim your calendar.
Want more great tips on how you can continue to pursue excellence without burning out? Grab a copy of my new book, Beyond Potential: A Guide for Creatives Who Want to Re-Assess, Re-Define, and Re-Ignite Their Careers.
Let's Hang Out! Follow me on Instagram: @kkayaian