Forget all the books.

Forget all the endless nights of Dan Kennedy study.

We got Jon Benson on the show to talk copywriting.

And you’re about to learn a TON.

Jon’s THE Video Sales Letter Guy..

..he invented them.

And in the process,

…he’s etched himself onto many favorite-copywriter lists.

So today, Jon’s talking copy.

He’ll tell you how to compel people with truths so ridiculous, they NEED your product.

He’ll show you how to strike people at their core with your copy,

..no matter what your industry is or who you’re writing for.

Start making more money now with Jon’s insights.

He throws out gold.

Pure gold examples, real time,

..of various situations,

And how he would write within each.

Jon’s entertaining, smart, and a damn good copywriter.

Chances are you’ll be hitting pause or 15 second rewind many times for this one.

 

In this episode, you’ll discover:

* the compelling versus convincing technique you should always use in your copy (litigators use it to convince juries)

* the 4 Quadrants of Desire nurturing tactic that will break your readers’ hearts

* how to take any problem out there… and make it catastrophically big (make people walk away needing your solution)

* the burden of consciousness strategy that hooks people into whatever you’re saying (does fear drive sales? Yup)

* how agreeing with someone is just like pulling an Aikido or Judo move on an attacker (don’t worry, it relates to copywriting)

* the XYZ Principle that builds instant rapport and will impress whoever you talk to

* don’t be a superhuman copywriter, be a super-relatable one and sales will come

* how Shakespeare would make a horrible copywriter

* how aggravation can be the best persuasion tool you never knew you had

Mentioned:

* Sellerator

* Agora

* Ryan Deiss

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre:  Hey, it’s John McIntyre here, the Autoresponder Guy, and it’s time for episode 82 of the McMethod E-mail Marketing Podcast, where you’ll discover one simple thing, how to make more money every time you send an e-mail to your list. But you know what? I’ve really been thinking that, uh, this podcast is sort of that email marketing but really I just think it’s about business and marketing and how to really get more customers and make more money so you can just have more fun with life, whatever that means to you. So, uh, I think as this podcast moves forward it’s going to head more in that direction, and with some more of the, uh, general marketing focus. Still the email twist, with uh, with me getting on here with the radio voice, but, uh, thinking of broadening out a little bit.

Anyway today we are talking to John Benson. Now John… man I’m pumped to have him on the show. He’s the creator of the “ugly video sales letter”. So he’s the guy responsible for all those PowerPoints, you know, those video sales letters that have, you know, there’s a PowerPoint with black text on a white screen and it just cycles through with the voice going over the top.