What does search really look like today and where is it heading? In this episode Rob and Jonny chat with Ashley Liddell from Deviation about how AI is reshaping SEO, why personalisation and conversation are now at the heart of search, and what brands should be thinking about over the next few years.

We dig into practical questions like how to build a modern search strategy in-house, what role user-generated content (UGC) and influencers should play, and how to navigate the messiness of attribution in a multi-channel world.

Whether you're leading marketing at a startup or evolving your strategy inside a bigger team, this episode is packed with smart, actionable insights for what's next. Definitely one to listen to!

How to connect:

LinkedIn: linkedin.com/in/ashley-liddell-seo

Website: wearedeviation.co.uk