In this festive episode, Rob and Jonny revive their tradition of reviewing their favourite—and not-so-favourite—Christmas TV ads. However, there’s a twist this year: Jonny hasn’t actually seen any of the ads! Instead, Rob takes on the role of pitching the current Xmas ads to Jonny, as if he were seeking approval to air them. The result is a hilarious and light-hearted episode, making it the perfect way to wrap up 2024 with plenty of laughs.

Watch the full episode: https://www.youtube.com/watch?v=3IeS6lBdQS0

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this episode, we sit down with Bianca Blake, founder of Klickrr, a platform revolutionising SMS marketing for businesses. Bianca shares the story behind Klickrr’s creation, discussing the gap in the market that inspired her to empower companies with smarter, more effective messaging tools.

We explore why SMS marketing is a must-have in today’s digital landscape, how to craft campaigns that resonate, and the common pitfalls businesses should avoid. Bianca also offers a glimpse into the future of SMS marketing, revealing the trends and innovations poised to transform the industry.

Whether you’re new to SMS marketing or looking to refine your strategy, this episode is packed with actionable tips and insights, including Bianca’s golden nugget advice for businesses aiming to succeed in 2025 and beyond.

https://klickrr.com/

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

Welcome to the Marketing Dribble podcast, where hosts Rob Boyle and Jonny Kenyon cut through the noise to bring you actionable insights and fresh perspectives on the ever-evolving world of marketing.

In this episode, we’re joined by marketing strategist Dan Holt to dive deep into the art of building a strategy that truly works. From avoiding common pitfalls and balancing short-term wins with long-term growth to navigating sales pressures and building dream marketing teams, this conversation is packed with golden nuggets for marketers at every level. Whether you're crafting your first strategy or fine-tuning a seasoned approach, this episode delivers essential advice for creating meaningful, lasting impact in your marketing efforts.

Key Topics Covered:

• Where marketing strategies often go wrong.
• Balancing urgency with sustainable tactics.
• Convincing decision-makers to invest in long-term goals.
• Building your ideal marketing team, starting with the first hire.
• Effective communication: how and with whom to share your strategy.
• Managing the tension between sales demands and strategic focus.
• The real role of vision and values in shaping strategy.

Takeaway Quote: "Focus is the word for strategy. Less is more, and sometimes all you need is a one-page plan."

linkedin.com/in/danholt2

boss-digital.co.uk 

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this insightful episode, we had the privilege of sitting down with none other than Neil Patel, a renowned authority in digital marketing, to explore the ever-evolving world of search. From groundbreaking strategies to emerging trends, Neil shared invaluable insights that will equip you with the tools to stay ahead in the search game.

Here’s what we covered:

• The Future of Search: Neil’s predictions and trends to watch.
• Starting Fresh: What Neil would do in a new role at an organization with no prior marketing efforts.
• AI and Trust: Can we rely on AI in its current form, and how should marketers approach it?
• Content Priorities: The types of content that deserve your attention in the changing landscape.
• Local Search: How shifts in search impact businesses with a local focus.
• Voice Search: What role voice commands will play in future strategies.
• Search Everywhere: The rise of social and omnipresent search behaviors.
• Traditional SEO: Why ranking your website is still a cornerstone of success.

And as always, Rob asked his Golden Nugget tip, how to elevate your personal branding.

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

Ever wondered what it’s like to start a magazine from scratch while cruising the freelance life? Meet Sophie Cross, the brains (and bold personality) behind Freelancer Magazine, the go-to publication for freelancers everywhere. Sophie, who cheekily calls herself the "White Van Woman" of the freelance world, has created a vibrant community and resource for freelancers. In this episode, we dive deep into her journey: from her inspiration to launch Freelancer Magazine to the challenges she’s faced keeping it fresh and relevant for her audience.

Sophie shares insights into the highs and lows of freelancing, why she thinks it’s different from working with agencies, and the unique set of pros and cons that come with each. We also talk about her top courses like “Grow Your Own Newsletter” and “LinkedIn for Humans,” designed to help freelancers find their voice and up their game. Whether it’s tips for landing clients, advice for freelancers feeling isolated, or a few golden nuggets to kickstart your freelance career, Sophie’s got you covered.

Listen in as we wrap up with Sophie’s #1 tip for anyone looking to go freelance and find out how you can connect with her and join the Freelancer Magazine community. If you’re already freelancing, thinking about it, or just curious about the freelance world, this episode is packed with practical tips, inspiration, and a whole lot of heart.

https://freelancermagazine.co.uk/

linkedin.com/in/sophcross

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this episode, we’re chatting with Andy Culligan, a Fractional CMO and SaaS marketing pro who knows exactly how to get sales and marketing teams working together (even when it feels like herding cats and dogs!). With nearly a decade in SaaS, Andy’s all about Account-Based Marketing (ABM) and creating personal touchpoints that drive real growth.

We dive into why so many companies struggle to align these teams, how to spot (and fix) misalignment, and Andy’s own approach to fitting seamlessly into sales and marketing departments as a Fractional CMO. Whether you’re a solo marketer trying to win over a sales-heavy team or a startup looking to scale smart, Andy’s got practical tips and of course a golden nugget tip you won’t want to miss. Take a listen in for strategies that’ll help you align, grow, and get everyone pulling in the same direction!

To find out more reach out to Andy on his LinkedIn: https://www.linkedin.com/in/andy-culligan/

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this episode, we sit down with Fiona Wylie, a marketing expert recognised by Marketing Week, who has worked with major brands like Pfizer, British Airways, Nestle, and Dairy Crest. Now leading her own marketing agency specialising in SOS Marketing, Fiona shares her journey of building a company rooted in true flexibility, inclusivity, and well-being.

We dive deep into the challenges women face in the marketing world, especially the double whammy of gender and age bias that many encounter. Fiona provides insights on navigating imposter syndrome, the importance of supportive workplaces, and how to create environments that empower new parents and women.

We also explore the impact of networking, the significance of flexibility in the workplace, and Fiona’s advice for individuals facing these challenges. Tune in for an inspiring conversation about overcoming barriers and fostering a more inclusive marketing industry.

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this episode of the Marketing Dribble Podcast, we’re joined by Mary Speakman, Director of Code Galaxy, a bespoke software development and apps company. Mary brings a wealth of experience as a business leader, speaker, and judge for the prestigious BiBAs awards. She was also part of the Goldman Sachs 10,000 Small Businesses Alumni.

Throughout this conversation, Mary shares insights from her entrepreneurial journey, how the Goldman Sachs program shaped the growth of Code Galaxy, and her passion for championing local businesses and women in business, particularly in Lancashire. As a judge in the ‘Family Business’ category of the BiBAs, Mary also gives us a glimpse into what she looks for when evaluating businesses in this category.

We also discuss the importance of building personal and business profiles through events, the motivation behind her goal of being recognised as one of the ‘Top 100’ businesses in Lancashire, and exciting future projects on the horizon for Code Galaxy.

Plus, don't miss out on Mary’s golden nugget tip for aspiring entrepreneurs looking to build and grow their own start-ups.

We have been wanting to get Mary onto the podcast for ages as she is a real inspiration, so take a listen to this inspiring episode packed with actionable advice for business owners and entrepreneurs!

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is  perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this insightful episode of the Marketing Dribble Podcast, Rob and Jonny talk with Mads Singers, a seasoned management coach and consultant who has worked with global giants like Shell and Coca-Cola as well as small online entrepreneurs.

Mads shares his expertise on the art of building and managing effective teams, offering practical tips on hiring, delegation, and leadership. Whether you're managing a small remote team or a large organisation, Mads provides valuable advice on navigating common challenges, fostering a strong company culture, and the impact of technology on leadership.

Listen for a deep dive into the world of effective people management and discover actionable strategies to elevate your leadership skills.

Don't miss Rob's favourite segment "The Golden Nugget Tip," where Mads' releveals the best piece of leadership advice he's ever received and how it has shaped his approach to team management.

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is  perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

Struggling to get your PPC ads to work, well this is the episode for you. In this episode, we sit down with Sophie, the Director of Paid Media at Two Trees PPC, who has a decade of experience managing over $200M in ad spend for a diverse range of businesses, including big names like LinkedIn, National Trust, and Juicy Couture. Sophie shares insights from her extensive career in PPC advertising, discussing common pitfalls businesses face when starting with PPC, such as low barriers to entry and underpaid staff leading to poor results.

Sophie emphasises the importance of understanding key metrics like Click-Through Rates (CTR) and Conversion Rates, offering practical advice on managing and optimising PPC accounts. She also talks about the significance of staying up-to-date with industry changes and the evolving role of AI in PPC, highlighting the balance between leveraging technology and maintaining human oversight.

you will gain valuable tips on account optimisation, stakeholder management, and advanced strategies for taking PPC campaigns to the next level. Whether you're a beginner or a seasoned marketer, this episode provides actionable insights to enhance your PPC efforts.