In this episode, I'm joined by the amazing Heather Murray founder of AI for Non-Techies and all-round AI legend, to talk about what's really going on in the world of artificial intelligence and how marketers (and humans in general) should be using it.

We chat about how fast things are moving (and why that doesn't mean you need to chase every shiny new tool), the importance of learning to prompt properly, and why building your own AI assistant is actually more achievable than you think.

Here's what we cover:

• Why skills beat tools every time

• How to match AI tools to your goals, not the other way round

• Using AI to save time in your business and then actually doing something useful with that saved time

• Heather's thoughts on AI literacy and what you really need to focus on if you're teaching or learning AI

• The smart reason behind all the free content she shares on LinkedIn (spoiler: it's clever marketing)

• And yep we even question whether stock images are now dead thanks to AI image generation

Plus, we call out Jonny who, of course, ran for the hills at the mention of AI. Heather shares a solid tip for anyone (mainly Jonny) who's unsure where to start.

This one's packed with straight-talking advice, practical takeaways, and a bit of healthy AI reality-checking.

Give it a listen especially if you're feeling overwhelmed by all the AI hype. This is how to cut through the noise. Where to find Heather:

LinkedIn: linkedin.com/in/accessible-ai

Website: https://nontechies.ai/