Passle CMO Series Podcast

Episode 83 - Douglas Szabo and Gail Lamarche of Henderson Franklin on responding to crises and the role of law firm leaders


Listen Later

Professional service firms are well versed in reacting to large-scale events, whether it’s an economic crisis, a global pandemic or regulatory changes. How firm leaders respond, manage and communicate the subsequent impact with their people and clients is critical.


What many firms are less used to handling, is a natural disaster of epic proportions. On this episode of the CMO Series, Ed Lovatt welcomes Douglas Szabo, Managing Lawyer, and Gail Lamarche, Director of Marketing and Business Development at Henderson Franklin to hear what happened when Hurricane Ian hit Southwest Florida last year, and how the management team responded in the wake of a 500-year flood.

Ed, Gail and Douglas discuss: 

  • The immediate response when the hurricane hit and the first priorities
  • How the senior management team came together to respond and the communications plans that were put into action
  • How  crisis plans were implemented or changed as things developed on the ground 
  • The importance and impact of thoughtful and authentic internal communications 
  • The priorities and processes of communication with external clients in the aftermath of a crisis
  • The unintentional outcomes that resulted from  the experience and how they might influence future processes
  • Lessons and advice for law firm leaders and marketing professionals on planning crisis communications so they can be better prepared for potential future events
  •  

    ...more
    View all episodesView all episodes
    Download on the App Store

    Passle CMO Series PodcastBy Passle

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    4 ratings


    More shows like Passle CMO Series Podcast

    View all
    Pivot by New York Magazine

    Pivot

    9,490 Listeners

    On The Merits by Bloomberg Industry Group

    On The Merits

    32 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,410 Listeners

    FT News Briefing by Financial Times

    FT News Briefing

    674 Listeners

    What Next | Daily News and Analysis by Slate Podcasts

    What Next | Daily News and Analysis

    2,395 Listeners

    Americast by BBC News

    Americast

    729 Listeners

    The Lawyer Podcast by The Lawyer

    The Lawyer Podcast

    1 Listeners

    The Matt Walker Podcast by Dr. Matt Walker

    The Matt Walker Podcast

    907 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,114 Listeners

    ZOE Science & Nutrition by ZOE

    ZOE Science & Nutrition

    2,065 Listeners

    The Rest Is Entertainment by Goalhanger

    The Rest Is Entertainment

    909 Listeners