Today, we’re diving into a topic that’s been on my mind for a long time—why I never wanted to be that coach who takes his shirt off online… and why I completely changed my mind about it.

I used to think that posting my physique was all about vanity, clicks, and engagement. And to be real with you, that kind of thing annoyed the hell out of me. I wanted to be known for my knowledge, my coaching, and the way I help people—not just for a six-pack in good lighting.

But then, I realized something huge. For someone out there watching—someone who’s struggling, who feels stuck in their body, who thinks they’ll never get to a place where they actually love what they see in the mirror—showing my own transformation isn’t about me. It’s about showing them that it’s possible