You don’t need to do all forms of marketing. You don’t need to be on all social media platforms. In fact, as Jay and Tom discuss in this episode, you should choose just one. Listen in as Jay and Tom address:

• The hidden costs of trying to be omnipresent across all platforms

• The benefits of building a skill set on one

• Tom’s new take on “FOMO”

• The importance of understanding where your audience spends its time and attention

Reading & Resources

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

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Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created exclusively for lawyers. Learn how to build your brand, become a thought leader and grow your legal practice on LinkedIn.