Cybersecurity should be a topic of conversation every organization has, beginning with their technology teams and any retained managed service provider (MSP). We are pleased to be joined by our friend and highly sought-after speaker, trainer and author, Jennifer Bleam. Jennifer is a member of the CompTIA emerging Tech Council and is the Founder and CEO of MSP Sales Revolution, where she helps MSP’s grow and scale their business by adding cybersecurity and best practices to their current tech stack.

We ask Jennifer to touch on how she helps her clients position their services, and why they cannot shy away from addressing FUD (Fear, Uncertainty, Doubt). She dispels the notion that security is only a concern for large enterprises and not SMBs. 

Jennifer touches on:

• The psychology of selling and how we tend to buy with emotion and not logic.
• Every MSP business needs a cyber security offering. 
• The importance of training, including the use of quarterly reviews and network audits
• Power of journaling and self-talk
• Her 3-Step Process based on the book, Gap Selling, by Keenan. The First Step is to Reveal the Gap, followed by Feel the Gap and then finally Heal the Gap.

For more information about Jennifer and her soon to be released book entitled, 'Simplified Cybersecurity Sales for MSPs’, visit https://mspsalesrevolution.com/

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If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.

Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice.

Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.

Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.

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