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Episode #84 – Drayton Bird on Using Old & New School Copy Techniques To Trudge Your Way Out Of Corporate Zombieland
Drayton Bird is on the podcast today.
And it’s a doozy.
Drayton’s been in the game longer than you’ll ever guess,
And still going strong well into his later years.
He had an agency in the U.K. back in the day,
Then sold it to David Ogilvy,
..sticking around to work with him for years after.
David keeps his skills sharp by practicing his copy every day,
He follows and studies current email marketer’s emails,
Making his understudies do the same.
Today Drayton will let you know that you need to connect with your readers better.
That you need to STOP writing like a corporate drone.
Because if you’re in corporate zombieland territory,
You’re in a bad place.
If you want to be successful,
The ONLY way to be successful..
..is to tone it down.
To write like you talk.
Let Drayton explain this in his words:
He’s an entertaining guy with a ton harsh truths that you might not want to hear.
Be prepared to face yourself with certain questions afterwards.
In this episode, you’ll discover:
* the one thing Drayton did to become a successful and wealthy marketing pro (hint.. you’ve done it before most test days at school your whole life)
* the most important book ever written about marketing, and sadly how few have read it
* tiny little things can make a huge difference (DON’T THINK SO BIG all the time)
* the number one most important and vital step you need to be taking when building email marketing campaigns (it’s actually two very related steps)
* a shocking discovery made about the Kellogs Marketing team (even fresh-meat marketers know the importance of this one)
* yet another stupid-crazy discovery about corporate marketing pros’ opinions on ROI
* Drayton’s Golden Rule that will make each email you send beneficial for whoever opens it
* The Read It Out Loud method (would you actually say what you just wrote down to someone in person?)
Mentioned:
* David Ogilvy
* Daniel Levis
* Jon Benson
* Drayton Bird’s site
* AskDrayton.com
* Rory Sutherland
* Claude Hopkins (have YOU read him?)
* Ryan Deiss
Intro and outro backing music: Forever More by CREO
Raw transcript:
Download PDF transcript here.
John McIntyre: It’s John McIntyre here, the Auto responder guy. It’s time for episode 84 of the McMethod Marketing podcast where you discover how to get more customers with less effort and make them spend more every time they buy from you.
Now today, I’ll be talking to Drayton Bird. Drayton is a well known copywriter. He’s a direct response guy and he is one of the big yachts, let me put it that way. He actually quit an agency in the marketing industry that was in the UK, Britain, as far as I’m aware, and sold that to David Ogilvy of Ogilvy and Mather and he went to work with Davi...
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By The McMethod Email Marketing PodcastDrayton Bird is on the podcast today.
And it’s a doozy.
Drayton’s been in the game longer than you’ll ever guess,
And still going strong well into his later years.
He had an agency in the U.K. back in the day,
Then sold it to David Ogilvy,
..sticking around to work with him for years after.
David keeps his skills sharp by practicing his copy every day,
He follows and studies current email marketer’s emails,
Making his understudies do the same.
Today Drayton will let you know that you need to connect with your readers better.
That you need to STOP writing like a corporate drone.
Because if you’re in corporate zombieland territory,
You’re in a bad place.
If you want to be successful,
The ONLY way to be successful..
..is to tone it down.
To write like you talk.
Let Drayton explain this in his words:
He’s an entertaining guy with a ton harsh truths that you might not want to hear.
Be prepared to face yourself with certain questions afterwards.
In this episode, you’ll discover:
* the one thing Drayton did to become a successful and wealthy marketing pro (hint.. you’ve done it before most test days at school your whole life)
* the most important book ever written about marketing, and sadly how few have read it
* tiny little things can make a huge difference (DON’T THINK SO BIG all the time)
* the number one most important and vital step you need to be taking when building email marketing campaigns (it’s actually two very related steps)
* a shocking discovery made about the Kellogs Marketing team (even fresh-meat marketers know the importance of this one)
* yet another stupid-crazy discovery about corporate marketing pros’ opinions on ROI
* Drayton’s Golden Rule that will make each email you send beneficial for whoever opens it
* The Read It Out Loud method (would you actually say what you just wrote down to someone in person?)
Mentioned:
* David Ogilvy
* Daniel Levis
* Jon Benson
* Drayton Bird’s site
* AskDrayton.com
* Rory Sutherland
* Claude Hopkins (have YOU read him?)
* Ryan Deiss
Intro and outro backing music: Forever More by CREO
Raw transcript:
Download PDF transcript here.
John McIntyre: It’s John McIntyre here, the Auto responder guy. It’s time for episode 84 of the McMethod Marketing podcast where you discover how to get more customers with less effort and make them spend more every time they buy from you.
Now today, I’ll be talking to Drayton Bird. Drayton is a well known copywriter. He’s a direct response guy and he is one of the big yachts, let me put it that way. He actually quit an agency in the marketing industry that was in the UK, Britain, as far as I’m aware, and sold that to David Ogilvy of Ogilvy and Mather and he went to work with Davi...