Having thrived as an investment advisor at an independent investment firm in the harsh post-GFC climate, Ed quickly learned that the ‘old-school’ approach to selling, which has been glorified in popular culture, was counterproductive and downright destructive over the long-term. This motivated Ed to breakdown the nuances and processes required for transparent, effective and scalable commercial strategies.

Since 2013, Ed has helped grow and scale multiple businesses across various sectors, ranging from financial markets advisories to digital agencies. He’s also led the successful launch of multiple start-ups while consulting for organisations in both the private and public sectors. In 2017, Ed and his longtime associate/client, Nicholas Forsyth, joined forces to take Sales Inc from a consultancy to a company that offers Sales as a Service. The aim…helping business reach their commercial objectives, whilst raising industry standards and awareness around best practice.