Heya, A:R Homies! What's good?!

I hope that's all's well with you.

It seems as if the last few books I've read, and programs I've been going through, have all really recommended leverage stories in your marketing.

Amplifyng your messaging by using parables and metaphors.

I just finished How to Fight a Hydra by Josh Kaufman.

It's a story about a man that wants to become a hero, and decides that he's going to achieve that fame and notoriety by defeating a hydra.

After all, that's how all the heroes became heroes in the stories.

SPOILER ALERT: The really cool thing about this story, is that it's REALLY a parable about entrepreneurship.

The story, for me, was so vivid, and so engaging that I'm looking back on my entrepreneurship journey and likening myself to the hero in the book.

Imagine the power of leveraging this same strategy in our messaging.

If you've got a business, think about how you can create a parable where your audience is the hero on a quest to defeat a villain, and with your help they get there.

What would that story be?

If nothing else, working on our storytelling skills can only make us better communicators.

Once upon a time, what did you do? This is the Adulthood:Revisited Podcast.